Second Nature
Save your spot
Live small-group AI learning sessions

You've dabbled with the future. Now make it Second Nature.

Shift the way you work. Live, personal classes that get AI carrying real work in your week.

8 max
People per cohort
No code
Clarity, not coding
5+ hrs
Back in your week
3 levels
Pick your step
In your element

Built for people who already make things.

Not learning AI for its own sake. Shrinking the tedious parts so you get more room to breathe and earn.

Small business owners

Run your business lighter

Inbox triage, briefings, follow-ups, first drafts. The admin that eats your week, delegated.

Small teams

Give each person capacity back

Give your team real capacity, not more headcount. Every person handles far more of what matters with less on their plate.

Designers

Less busywork, more time in the zone

Hand off the formatting, the exports, the client recap. Stay in the work that is actually design.

Independent creatives

Build yourself a sidekick

A second set of hands that drafts, researches, pressure-tests, turns one piece into five. The taste and the voice stay yours.

Start here. Then climb.

01
First Light
$350 · build your foundation
02
Dawn Patrol
$600 · build real capacity
03
The Summit
$1,200 · you direct, AI builds
First Light 101
One 90-minute class + one 1-hour office hour · groups of 8 · $350 flat
  • Set up your stack and a durable, repeatable foundation
  • Get one real task from your week done, start to finish
  • No coding skills required
  • Walk out with a result in hand and the Field Guide
Dawn Patrol 102
Two 90-minute classes + two 1-hour office hours · groups of 8 · $600 flat
  • Stack your wins into real, compounding capacity
  • Build repeatable tasks that persist, not one-offs
  • Save hours every week
  • Free yourself for the work only you can do
The Summit 103
Three 90-minute sessions + two 1-hour office hours over two weeks · groups of 6 · $1,200 flat
  • The top of the climb, fully hands-on
  • Build tools, systems, and websites that work in a professional capacity
  • Put automated agents to work on your behalf
  • You direct AI to build your business with you

Small groups: eight for First Light and Dawn Patrol, six for Summit. Enroll now and we'll email to lock your cohort date, or save a spot to pick it first.

Pick your date

Upcoming cohorts.

Next cohort Tue, July 14 · 8am PT / 11am ET
Thu, July 23 · 8am PT / 11am ET
Save your spot Choose your step and cohort when you save your spot. Flexible on dates? Tell us and we'll find a fit.
For teams

Bring your team.

Running a small company or studio? Bring your team for a private deep dive.

From the room

What participants said.

Dozens of owners, founders, and creatives taught so far. A sample of what they say:

I was sure this would go over my head. It did not. By the end I was using AI on real work.
Small business owner
The most useful few hours I have spent on AI. It finally clicked, and now I actually use it every day.
Independent designer
Who's teaching
Eric Lohela

Eric Lohela and team

Eric leads the majority of our sessions in partnership with an exceptional small team. He is a founder and builder of AI-native companies, with 15 years in technology-focused management consulting, including a decade at Slalom, a $2.7 billion firm, working in technology, AI, and impact strategy. The team includes technologists, analytics experts, exited founders, and CEOs.

FAQ
Which tool do I need?
One is plenty, and the cheapest paid plan is right. ChatGPT Plus or Claude Pro, about $20 a month. Bring whichever you lean toward.
Do I need to be technical?
No. The skill is clarity, not code. If you can describe what you want in plain words, you can do this.
What if I cannot make the time?
Cohorts are small and run often. Tell us your availability when you reserve and we will find a fit.
Is this the right level for me?
If you have been dabbling and want AI working for real, yes. If you already write code with AI daily, Summit is where you would start instead.